Its great to know all the tricks and tips for creating great SEM, but it’s also nice to learn from somebody else’s mistakes, before you make them. Here are some great things to think about to avoid problems with SEM.
How to Select Keywords for Pay-Per-Click Campaigns
By: Spin Sucks
My favourite part about this article is it starts out by saying that you pick your SEM keywords to LIMIT your traffic. This is something I knew sub-consciously, but never really thought about. Basically, you want to use keywords that are targeted enough that you only get the people who have the highest chance of becoming a customer. Otherwise, you’ll be paying a lot more for people who aren’t your ideal target market. Plus, the more common the keyword, the more you’ll pay.